Client

A joint project between The Walt Disney Company CIS and Auchan, a major international retail chain with large-scale regional operations.

Problem

Seasonal retail campaigns often struggle to connect physical product purchases with controlled access to premium digital content. Several gaps existed:

1. No unified system linking physical merchandise sales to digital entitlements
    Disney could not attach time-limited or SKU-specific digital rewards to retail DCP (Disney Consumer Products) without manual intervention or uncontrolled distribution of codes.
2. Lack of per-user license control
    Traditional promotional codes offer no visibility into activation patterns and no ability to enforce licensing terms per customer.
3. Limited ability to promote adjacent franchise releases
    Disney wanted a way to increase engagement with the Star Wars franchise while simultaneously promoting the upcoming “Rogue One” movie.

Disney needed a controlled, trackable, and automated way to pair physical purchases with digital experiences.

Solution

The team delivered an end-to-end content entitlement system integrated with Auchan’s promotional workflow:

1. SKU-linked activation cards

Customers purchasing Star Wars–branded DCP items received a gift card with:

• a unique activation code
• a landing page link
• automated connection to a specific digital entitlement

Once activated, the system provisioned access to “Star Wars: The Force Awakens” under the licensing rules defined by Disney.

2. Centralized license management

Disney controlled:

• license validity windows
• activation limits
• regional restrictions
• reporting and analytics

Each license activation was traceable to a specific customer and SKU.

3. Franchise-level promotional orchestration

The platform surfaced promotional material for the upcoming “Rogue One,” integrating both catalog-level and campaign-specific content within the activation and viewing flow.

Outcome

The campaign delivered measurable operational benefits:

• Increased sales of Star Wars merchandise at Auchan driven by the bundled digital incentive
• Expanded franchise engagement for Disney, including direct promotion of “Rogue One”
• Full visibility and control over each activated license through centralized reporting
• Direct-to-customer data capture, improving Disney’s understanding of audience behavior

Free, frictionless viewing experience for customers, reinforcing loyalty and brand affinity