Client

The Walt Disney Company and Hamleys, a premier international toy retailer with high-volume physical store traffic.

Problem

Disney needed a way to pair its franchised consumer products with digital content and gather real-time, per-item sales data, something traditional retail integrations could not provide:

1. Retail POS systems operate in isolation
   Barcode scans generate sales receipts but do not communicate licensing events back to the content owner.
2. Digital–physical bundling was manual and unscalable
   Adding complimentary digital content to physical DCP items required manual code insertion or post-purchase instructions, without visibility or control.
3. No direct customer relationship
   Traditional retail workflows prevented Disney from capturing customer data or tracking activation behavior.

Disney needed a live, automated, rights-controlled pipeline that extended from POS barcode scans to license issuance.

Solution

The Media Licensing platform was integrated deeply into Hamleys’ operational systems, creating a unified retail-to-digital flow.

1. POS and inventory API integration

Hamleys’ cashier terminals and inventory databases were connected directly to the Aggregion backend:

• Every scanned Disney DCP barcode was logged in real time
• Each sale triggered license issuance logic
• No manual data reconciliation required

2. Automatic generation of activation codes

When a qualifying product was purchased:

• The POS received a license token from the backend
• A unique activation code was generated instantly
• The code printed directly on the customer’s receipt, eliminating physical inserts or scratch cards

3. Real-time visibility and analytics for Disney

Every activation and every sale of a bundled item appeared in Disney’s dashboard:

• per-store
• per-SKU
• per-day
• per-customer activation patterns

This provided operational intelligence that was previously impossible in a retail context.

Outcome

The deployment created a measurable improvement in data visibility and promotional efficiency:

• Live sales telemetry for each DCP item tied to digital content
• Direct customer acquisition, as each activation provided customer contact data
• Complete rights governance, with Disney controlling all entitlements centrally
• Stronger conversion and higher sales at Hamleys due to the added digital value

A scalable bundling framework, reusable for any franchise or product line